BOOKS with Alphabet   M (Ma,Mb,Mc, Md,Me…)

Overview: Wie kann eine zeitgemäße Konzeption der Marke und ihres Managements aussehen?Bei der Einführung neuer Marken ist von Flopraten von bis zu 95% aller Fälle auszugehen. Und das trotz der Fülle des Informationsangebotes zur Positionierung von Marken und Ratschlägen zum Vermeiden der gängigsten Fehler. Die Folgerung liegt nahe, dass heute die Annahmen des traditionellen technokratischen Markenmanagements nur noch sehr eingeschränkt plausibel sind. Der wichtigste Grund liegt in der neuen Evolutionsstufe, auf der sich die Marke befindet. Marke und Kommunikation sind zu einer untrennbaren Ei

Overview: Featuring chapters from the leading authorities responsible for the most significant current scientific and clinical research on neurotoxins.Valuable reference text providing up to date information.CoCurrently, there are tremendous advances being made in understanding the basic science of both the structure and function of botulinum neurotoxins. This knowledge is opening up opportunities in regard to both therapeutic uses and treatment and protection options for civil and bio-defense applications. This volume fully evaluates the status of neurotoxin research and exploitation with a f

Overview: Mediating Madness examines how mediations of madness emerge, disappear and interleave, only to re-emerge at unexpected moments. Drawing on social and cultural histories of madness, history of art, and popular journalism, the book offers a unique interdisciplinary understanding of historical and contemporary media representations of madness.978-0-230-27607-9

Overview: 978-1-4612-6150-6Series ISSN 0172-4827

Overview: Employs women‘s clothing styles as a feminist act providing a rich insight into the Egyptian cultural atmosphere.Discusses Muslim women‘s dress as social, political, and ideological signifiers of chan.This book discusses Egyptian Muslim women’s dress as the social, political and ideological signifier of the changing attitudes towards Western modernity. It employs women’s clothing styles as a feminist act that provides rich insights into the power and limits of legal regulations and hegemonic discourses in constructing gendered and cultural borders in the modern Egyptian public sphere

Overview: Presents the state of the art of civil and construction engineering in Russia.Explores new horizons and research frontiers of construction engineering.Written by leading experts in the field.This book gathers selected contributions in the field of civil and structural engineering, as presented by international researchers and engineers at the International Conference “Modern Problems in Construction: Setting Tasks and Ways to Solve Them” (MPC), held in Kursk, Russia on November 17-18 2022. The book covers a wide range of topics including the theory and design of capital construction

Overview: The very first publication to specifically address the role of Ig..A in mucosal defense immunology.Immune responses at mucosal surfaces play a major role in host mucosal defense against microbial pathogens and in the pathogenesis of acute and chronic mucosal inflammatory diseases. This volume draws on a broad spectrum of molecular biologic, biochemical, and immunogenetic approaches in combination with human and murine in vitro cell culture and in vivo model systems to address questions in mucosal immunity. ..Humans produce more immunoglobulin A (IgA) than all other antibody isotypes

Overview: Enables beginners to gain a better understanding of the pulmonary vasculature.Provides experts with a summary of recent developments in the field pulmonary vasculature.Presents all aspects from develoThis book provides a comprehensive review of the structure, function and pathophysiology of the pulmonary vasculature. Emerging evidence reveals the multifaceted roles played by the pulmonary vasculature. To reflect those roles, the individual chapters address topics ranging from pulmonary blood vessel development to vascular endothelial apoptosis, and delve deeply into our current under

Overview: Einführung in Mahlers Sinfonik.Persönliche Bekenntnisse des Mahler-Experten und Dirigenten Michael GielenVielschichtiger Blick auf Mahlers zehn Sinfonien. Der Dirigent Michael Gielen erläutert im Gespräch mit Paul Fiebig sein Bild des Komponisten Mahler. Dabei stellt er Mahlers Sinfonien, ihre Form, Struktur, Zusammenhänge und ihren musikalischen Gehalt anschaulich dar. Durch Gielens jahrelange Auseinandersetzung mit Mahler entsteht eine neue Sichtweise auf den Komponisten. Ein Buch für alle diejenigen, die mehr über Mahlers Werke wissen wollen, als im Konzertführer steht.978-3-476-0

Overview: Nicola Neuvians untersucht die Chancen und Grenzen der Mediation für die Konfliktdynamik in jungen Familienunternehmen. Sie legt zunächst die verschiedenen Konfliktperspektiven von Mitgliedern ausgesuchter Familienunternehmen dar. In einem zweiten Schritt stellt sie die umfangreichen empirischen Ergebnisse zur Konfliktdynamik der Mediation und ihren Verfahrensbesonderheiten gegenüber. Ziel ist es, die Eignung der Mediation für die spezifische Konfliktkonstellation kritisch zu überprüfen. Wesentliches Ergebnis ist, dass die systemische Mediation grundsätzlich als geeignet gilt, in ihr

Overview: Includes supplementary material: .This book constitutes thoroughly revised and selected papers from the Second International Conference on Model-Driven Engineering and Software Development, MODELSWARD 2014, held in Lisbon, Portugal, in January 2014. ..The 10 thoroughly revised and extended papers presented in this volume were carefully reviewed and selected from 88 submissions. They are organized in topical sections named: invited papers; modeling languages, tools and architectures; and methodologies, processes and platforms. .. .978-3-319-25155-4978-3-319-25156-1Series ISSN 1865-092

Overview: Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv Quellen für die historische wie auch die disziplingeschichtliche Forschung zur Verfügung, die jeweils im historischen Kontext betrachtet werden müssen. Dieser Titel erschien in der Zeit vor 1945 und wird daher in seiner zeittypischen politisch-ideologischen Ausrichtung vom Verlag nicht beworben.978-3-642-89880-8978-3-642-91737-0Series ISSN 0083-5846

Overview: Researchers in Computer Vision has found, in recent years, that Machine Learning tools are extremely powerful. Thus, all in the CV communication should acquire expertise in ML. Our book is the first a978-1-4020-3275-2Series ISSN 1381-6446

Overview: State-of-the-art research.Fast-track conference proceedings.Unique visibilityThe three-volume set LNCS 8149, 8150, and 8151 constitutes the refereed proceedings of the 16th International Conference on Medical Image Computing and Computer-Assisted Intervention, MICCAI 2013, held in Nagoya, Japan, in September 2013. Based on rigorous peer reviews, the program committee carefully selected 262 revised papers from 789 submissions for presentation in three volumes. The 95 papers included in the first volume have been organized in the following topical sections: physiological modeling and c

Overview: Grundlagen und aktuelle Probleme der Meteorologie und Klimatologie.Um aktuelle Themen erweitert.Sehr anschaulich und verständlich geschrieben.Für Studenten und interessierte Laien ein idealer EinstiegAuf der Basis der physikalischen Grundlagen (Strahlung, Luftbewegung, Wolken- und Niederschlagsbildung) sowie der verschiedenen Methoden der Wetterbeobachtung (Boden, Radiosonde, Satelliten, Radar) werden Wettersysteme und Wettervorhersage verständlich erläutert. Die allgemeine atmosphärische Zirkulation verknüpft das kurzlebige Wettergeschehen mit dem großräumigen Klima auf der Erde. Au

Overview: The discovery of the antitumour activity of cisplatin in 1965 and its subsequent introduction into clinical trials in 1971 was the catalyst for a major international research effort investigating the potential of metal compounds in cancer therapy. Cisplatin now occupies an important place in the armamentarium of the oncologist due to its effectiveness in the treatment of testicular cancer. A second generation analogue, carbo­ platin, offers reduced toxicity together with therapeutic activity, which gives it a place in the front-line therapy of genitourinary cancers. These and other s

Overview: 978-1-4612-8673-8978-1-4612-4146-1Series ISSN 1421-1750 Series E-ISSN 2374-0280

Overview: Research in Multiscale and Multiphysics Processes in Geomechanics.Results of the Workshop on Multiscale and Multiphysics Processes in Geomechanics, Stanford, June 23-25, 2010.Written by leading expert.This state-of-the-art book contains all results and papers of the .International Workshop on Multiscale and Multiphysics Processes in Geomechanics at Stanford University Campus, June 23–25, 2010. .978-3-662-50682-0978-3-642-19630-0Series ISSN 1866-8755 Series E-ISSN 1866-8763

Overview: 978-3-540-16783-9978-3-540-39909-4Series ISSN 0302-9743 Series E-ISSN 1611-3349

Overview: .Money, Financial Institutions and Macroeconomics. presentsa comparative and international perspective on the current state ofresearch in monetary theory, and the application of monetary theory toimportant policy issues. The main emphasis is on views stressing theimportance of credit creation in the monetary process, in a traditionwhich arguably encompasses Wicksell, the later Swedes and theAustrians, through the later Hicks, the circuit school andcontemporary post-Keynesians. In addition, however, there aredistinguished contributions from economists with a more `mainstream‘approach