Overview: Explores the conceptual and practical intersections of market and customer orientation, global competition, and university branding and marketing.Presents methodological approaches—from content analysThis volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to
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