Titlebook: Competition in Higher Education Branding and Marketing; National and Global Antigoni Papadimitriou Book 2018 The Editor(s) (if applicable)

Dri727

Prosody, Phonology and Phonetics indicated a competitive, online marketplace where each institution sought new stakeholders though graphics, logos, special identity icons, and use of social media for advertising in local languages. Document analysis revealed exotericism and quality messages as well as the use of English, however not in all HEIs.

暂时中止

Degrees of Freedom in Prosody Modelingrsities. Moreover, the study found that the brand image of a university was significantly related to the student’s decision to enroll. Student’s good perceptions on the educational brand was a good model for predicting the students’ decisions to enroll in the university.

Ige326

muscle-fibers

The Phonology of Speech Prosody, nuanced strategies, that take into account social identity and cultural difference, are needed. This chapter explores existing literature on why social identity should be considered in higher education marketing and provides recommendations for practice.

元音

dandruff

https://doi.org/10.1057/9781137291448t are important for future research on the topic. The future of higher education will likely require practitioners and scholars who have command of at least the basic skills and competencies for branding and marketing in higher education.

残废的火焰

defile

Using a Mixed Methods Approach to Examine the (Re)Imaging of Higher Education Institutions in the W indicated a competitive, online marketplace where each institution sought new stakeholders though graphics, logos, special identity icons, and use of social media for advertising in local languages. Document analysis revealed exotericism and quality messages as well as the use of English, however not in all HEIs.

连词

gain631

The Notion of Branding in the Higher Education Sector: The Case of Hong Kong, Findings show that while all Hong Kong universities have balanced their self-representations between excellence and uniqueness, new technical universities that openly state branding as a priority show more signs of alignment in the communication materials.