Titlebook: Competition in Higher Education Branding and Marketing; National and Global Antigoni Papadimitriou Book 2018 The Editor(s) (if applicable)

神像之光环

书目名称Competition in Higher Education Branding and Marketing影响因子(影响力)




书目名称Competition in Higher Education Branding and Marketing影响因子(影响力)学科排名




书目名称Competition in Higher Education Branding and Marketing网络公开度




书目名称Competition in Higher Education Branding and Marketing网络公开度学科排名




书目名称Competition in Higher Education Branding and Marketing被引频次




书目名称Competition in Higher Education Branding and Marketing被引频次学科排名




书目名称Competition in Higher Education Branding and Marketing年度引用




书目名称Competition in Higher Education Branding and Marketing年度引用学科排名




书目名称Competition in Higher Education Branding and Marketing读者反馈




书目名称Competition in Higher Education Branding and Marketing读者反馈学科排名

Outshine

波动

Marketing Context and Branding Content of Private Universities in Chile and Mexico,placement and promotion of HE and institutional efforts to design a marketing identity vary according to the degree of privatization, diversification, and segmentation of higher education systems. Therefore, while in Mexico branding content is embedded in a low regulated framework for private sector

Cupping

BYRE

Mercantile

Branding and the Search for Competitive Advantage in the Field of Mozambican Higher Education Throu in an increasing competitive social field of higher education. We discuss the notions of brand and branding in higher education, while distinguishing from marketing. We provide the theoretical and methodological basis for examining branding in higher education. Drawing from the Mozambican case stud

Mercantile

男学院

忧伤

Alumni Engagement in Higher Education: A Matter of Marketing and Leveraging Social Identities,a complex strategy at most US colleges and universities that leads to the engagement of alumni and others. These relationship strategies can be viewed as a form of marketing. Historically, American higher education, like much of the nonprofit sector, engaged all of its constituencies in very similar

痛苦一生

Branding by Proxy? How Hubs Market (or not) Higher Education Systems Globally: The Example of Qatarnd uses the case of Qatar to draw conclusions. Increasingly, governments around the world invest in so-called “education hubs,” which host excellent tertiary providers. Hubs show how, on a global level, new forms of competition between higher education systems are evolving. By being home to top univ