Titlebook: Competition in Higher Education Branding and Marketing; National and Global Antigoni Papadimitriou Book 2018 The Editor(s) (if applicable)

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William J. Hardcastle,Alain Marchale the strongest economic contribution to efforts, but how do universities recruit prospective students into academe-industry links? This study analyzed discourse on websites of Association of American Universities institutions. Analyses revealed that institutions: (1) showcased organizational develo

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William J. Hardcastle,Alain Marchalplacement and promotion of HE and institutional efforts to design a marketing identity vary according to the degree of privatization, diversification, and segmentation of higher education systems. Therefore, while in Mexico branding content is embedded in a low regulated framework for private sector

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Degrees of Freedom in Prosody Modelinga Indonesia. This chapter uses a random sampling in selecting the accredited senior high schools in Surabaya as the target groups and two outstanding accredited universities, representing Information Technology and Entrepreneurship programs as the objects. A questionnaire was administered to senior

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