Overview: Presents contributions from diverse leading experts and researchers, offering their expertise and the view from their vantage point.Covers communication, journalism, advertising, and audiovisual, corpThis book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (U
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