BOOKS with Alphabet B (Ba, Bb,Bc, Bd, Be…... )

Overview: Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.978-1-349-29999-7978-0-230-23371-3

Overview: The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.978-1-349-36844-0978-0-230-25080-2

Overview: Basiswissen für Dolmetscher und Übersetzer – Deutschland und Kroatien bietet einen Überblick über die erweiterte politische Landeskunde und die jüngere Geschichte Deutschlands und Kroatiens. Aufbereitet in übersichtlichen Abschnitten wird grundlegendes Wissen kompakt zusammengefasst und mit umfangreichen Vokabellisten dargestellt. Ebenfalls erhältlich ist Basiswissen für Dolmetscher und Übersetzer für Deutschland in der Kombination mit China, Frankreich, Italien, den Niederlanden, Polen, Russland, Spanien, der Türkei, den USA und dem Vereinigten Königreich Großbritannien und Nordirla

Overview: 978-3-663-20049-9978-3-663-20405-3

Overview: Nominated as an outstanding PhD thesis by University of South Australia, Adelaide, Australia.Reports on an experimental and finite element study on the flexural response of post-tensioned masonry wallThis book reports on a comprehensive analytical, experimental and numerical study on the flexural response of post-tensioned masonry walls under in-plane loads. It explores an important mechanism in this new generation of structural walls, called “Self-centering”. This mechanism can reduce residual drifts and structural damage during earthquake ground motion, and is particularly favorabl

Overview: There are many books about big data and how to use the information in a marketing plan but most companies have these functions separated into silos and the strategies of bringing them all together rarBig Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.978-1-349-48895-7978-1-137-41040-5

Overview: 978-3-8100-1821-2978-3-663-09433-3

Overview: Presents the very latest research in biometrics and computer security systems.Describes the latest inroads in artificial intelligence applications.Includes supplementary material: The book to which I was asked by the editors to write a foreword is an interesting collection of contributions. It presents the extended versions of the authors‘ works already introduced at the International Multi-Conference on Advanced Computer Information and Security Systems ACS-CISIM 2005. These contributions had already been reviewed once before the conference for presentation at the conference while s

Overview: Discusses various physical processing methods in preparing microstructured surfaces.Describes relevant aspects of micro- and nanostructured surfaces from fabrication to final applications, including aThis book offers a complete and concise overview of the different strategies used to prepare microstructured surfaces employing information regarding surface instabilities and physical processes. Based upon the concept of the remarkably uniform layer of water vapor that is applied when one simply breathes onto a surface in cold temperatures, the book presents a comprehensive treatise add

Overview: Includes cutting-edge methods and protocols.Provides step-by-step detail essential for reproducible results.Contains key notes and implementation advice from the experts.This second edition provides updated and expanded chapters covering a broad sampling of useful and current methods in the rapidly developing and expanding field of bioinformatics. .Bioinformatics, Volume II: Structure, Function, and Applications, Second Edition .is comprised of three sections: Structure, Function, Pathways and Networks; Applications; and Computational Methods. The first section examines methodologies

Overview: Includes both teacher and student viewpoints of digital distraction in a 1:1 schooling environment.Presents data from before, during, and post-COVID schooling.Identifies a need for professional develoThis book shares a wealth of educational stakeholder viewpoints about digital distraction from a 1:1 technology integrated high school. Data was collected before, during, and after the start of COVID-19, which provides a unique view into integrated learning and its transformation since the pandemic. The author conducted interviews with both teachers and students who also provided logs of

Overview: The desire to be seen as a Very Important Person (VIP) is one of the driving factors behind humankind‘s professional, societal, and spiritual aspirations. In Being a True VIP, management scholar and author Eric H. Kessler illustrates the nature of importance and how it relates to our success as employees and individuals. Through a clear and focused theoretical framework, he follows the paths that lead to importance, who determines it, and how it affects employee engagement and performance. Readers will be able to understand, personalize, and apply these lessons to manage themselves a

Overview: Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv Quellen für die historische wie auch die disziplingeschichtliche Forschung zur Verfügung, die jeweils im historischen Kontext betrachtet werden müssen. Dieser Titel erschien in der Zeit vor 1945 und wird daher in seiner zeittypischen politisch-ideologischen Ausrichtung vom Verlag nicht beworben.978-3-662-24477-7978-3-662-26621-2

Overview: 978-3-540-52532-5978-3-662-05973-9Series ISSN 0085-6916

Overview: Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv Quellen für die historische wie auch die disziplingeschichtliche Forschung zur Verfügung, die jeweils im historischen Kontext betrachtet werden müssen. Dieser Titel erschien in der Zeit vor 1945 und wird daher in seiner zeittypischen politisch-ideologischen Ausrichtung vom Verlag nicht beworben.978-3-642-89179-3978-3-642-91035-7

Overview: Das erste umfassende Buch zum Thema ROI und Bildungscontrolling speziell für E-LearningWer den Inhalt des Begriffs „Berufsbildung“ über einen längeren Zeitraum verfolgt, kann fasziniert beobachten, wie sich die Anforderungen der Wi- schaft immer stärker durchsetzen. Bildung erscheint als ein Relikt der 50er Jahre, einer Zeit, in der man es sich noch leisten konnte, auf „Philo- phien“ des vergangenen Jahrhunderts zurückzugreifen. Einmal beschritten, scheint der Weg von Bildung über Qualifikationen, Qualifikationsanfor- rungen, zur Performance unumkehrbar. Denn nur mit einer eindeutige

Overview: Refers to the yearly international AGILE conference High quality papers Reviewed by international experts.Includes supplementary material: For the sixth consecutive year, the AGILE conference promoted the publication a book collecting high-level scientific contributions from unpublished fundamental scientific research. .The papers published in the AGILE 2012 LNG&C volume contribute substantially to Geographical Information Science developments and to the success of the 15th AGILE conference (Avignon, France, 24-27April, 2012) under the title ‘Bridging the Geographic Information Scien

Overview: 978-3-663-00444-8978-3-663-02357-9

Overview: Stimulates the discussion on the use of biomass for biofuels.Contributes to the growing interest in alternative energy sources.20 chapters by worldwide experts in the field illuminate the global discuThe petroleum age began about 150 years ago. Easily available energy has s- ported major advances in agriculture, industry, transportation, and indeed many diverse activities valued by humans. Now world petroleum and natural gas s- plies have peaked and their supplies will slowly decline over the next 40–50 years until depleted. Although small amounts of petroleum and natural gas will re

Overview: Focuses on Huawei‘s financial management philosophy.Recommended by Chinese business elites and professors, such as Chuanzhi Liu (???), Qiren Zhou (???), Guoan Yang (???) and others.Assists overseas reThis book is open access under a CC BY-NC-ND 4.0 license..This book presents the concept of value as the central component to success and longevity of the global ICT industry player, Huawei. It provides examples of how Huawei focuses on customers to pursue sustainable and profitable growth rather than focusing on capital market valuation which is a familiar scenario among Western compani