Titlebook: Brand Avatar; Translating Virtual Alycia Mesa Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 brand.branding

sprawl

书目名称Brand Avatar影响因子(影响力)




书目名称Brand Avatar影响因子(影响力)学科排名




书目名称Brand Avatar网络公开度




书目名称Brand Avatar网络公开度学科排名




书目名称Brand Avatar被引频次




书目名称Brand Avatar被引频次学科排名




书目名称Brand Avatar年度引用




书目名称Brand Avatar年度引用学科排名




书目名称Brand Avatar读者反馈




书目名称Brand Avatar读者反馈学科排名

harrow

危险

Book 2009Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

冷漠

gain631

978-1-349-29999-7Palgrave Macmillan, a division of Macmillan Publishers Limited 2009

GLUT

http://image.papertrans.cn/b/image/190371.jpg

泄露

Flu表流动

CANE

The Emergence and Characteristics of Virtual Worlds,phed into a seamless integration with the computer animated screen. He’s not just playing the game, he’s a . of the game. And what’s more he can control the outcome of it, shaping his own world, his own experience and own destiny.

一起

The Culture of Virtual World Users,ts who may see the light of day once a week. Users represent a cross-spectrum of society based on age, profession, marital/familial status, income, etc., and contrary to stereotypes, many . inherently social by nature and truly believe in the power of social media connecting people together in a way that improves the quality of life.