Titlebook: Sustainable Luxury Brands; Evidence from Resear Cesare Amatulli,Matteo De Angelis,Gianluigi Guido Book 2017 The Editor(s) (if applicable) a

Myelin

ANIM

Insatiable

平项山

Cesare Amatulli,Michele Costabile,Matteo De Angelis,Gianluigi Guidofessionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services. It functions as a companion for students in executive education courses on servitization, business model innovation, strat

SAGE

Luxury Consumption and Sustainability, artisans’ skills (Joy et al. 2012). Luxury companies need to increase their awareness about such a potential that they have and act accordingly. This understanding becomes even more crucial in the light of the fact that luxury consumers, as well as consumers from other sectors, are increasingly cal

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Conclusions,ugh in many cases companies seem to be skeptical about the opportunity to increase the perceived value of their luxury products via association with sustainability. In addition, much academic research to date has been much more supportive to the idea that luxury and sustainability are incompatible a

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Cesare Amatulli,Michele Costabile,Matteo De Angelis,Gianluigi Guidoased business models or seeking to innovate their business models to focus on services. It functions as a companion for students in executive education courses on servitization, business model innovation, strat978-3-031-45428-8978-3-031-45426-4Series ISSN 2731-5614 Series E-ISSN 2731-5622

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