| 书目名称 | Sustainable Luxury Brands |
| 副标题 | Evidence from Resear |
| 编辑 | Cesare Amatulli,Matteo De Angelis,Gianluigi Guido |
| 视频video | |
| 概述 | Compares and contrasts sustainability within the mass market to the luxury sector.Presents insights into current and upcoming topics in luxury research.Contends that the luxury market and sustainabili |
| 丛书名称 | Palgrave Advances in Luxury |
| 图书封面 |  |
| 描述 | .This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. .Sustainable Luxury Brands .gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research. . |
| 出版日期 | Book 2017 |
| 关键词 | Luxury; Sustainability; marketing; consumer behaviour; brands |
| 版次 | 1 |
| doi | https://doi.org/10.1057/978-1-137-60159-9 |
| isbn_softcover | 978-1-349-95626-5 |
| isbn_ebook | 978-1-137-60159-9Series ISSN 2662-1061 Series E-ISSN 2662-107X |
| issn_series | 2662-1061 |
| copyright | The Editor(s) (if applicable) and The Author(s) 2017 |
发表于 2025-3-21 19:50:46
