Titlebook: Strategic Sales Management; Insights and Guidanc Peter Buchenau Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive

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Book 2023marketing – or they may have inherited the business. In most companies, a sales director is responsible for the operational management of the sales department. However, sales also need to be considered strategically, in terms of the business, the products or even the target market, for which many en

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International Sales: An Opportunity for SMEs, greatly influence the development of the business relationship. In any internationalization campaign, these conditions and characteristics of the foreign market will always affect the international sales strategy.

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Targeted Development of an Innovative Business Model in Practice,rket success..Business model innovation is one of the most underutilized but powerful methods of generating sustainable profit growth and economic development and of creating new markets and industries (Mills-Scofield, .. Campus, 2011).

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Agile Customer Co-creation: The Customer as an Innovator,ds directly. They can also harness the potential for continuous innovation and differentiation in the marketplace. Adopting this approach is becoming an imperative for any organization that wants to achieve market leadership and sustainable growth.

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Aftermarket Business Is Superseding Traditional Sales, so on—one of the reasons they are so successful. Read on to learn how an optimized aftermarket business can generate new orders and higher margins for your company, almost single-handedly—resulting in more business from satisfied existing customers, but also from a few new ones.

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International Sales: An Opportunity for SMEs,trate why, this chapter highlights the example of a business partnership between a German company and a Japanese company. When it comes to international sales, there’s no avoiding a systematic and structural analysis of the situation, the foreign market, and the competitive environment. Opportunitie

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Market Segmentation: Create a Clear Focus for Your Sales Activities,ed in any discernible order, meaning that valuable company resources are not used efficiently. Market segmentation is the process of dividing the market into several target groups to make it easier to understand. This chapter will explain how to filter out the most promising customers from the crowd

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