Titlebook: Strategic Sales Management; Insights and Guidanc Peter Buchenau Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive

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MetaSales: From Virtual Reality to Business Reality, of opportunities for companies to use digital solutions in order to boost emotional appeal, improve customer experience, and stand out from their competition. Some digital pioneers are already using virtual reality (VR) in sales, service, and product development. Customers and suppliers facilitatin

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Service and Customer Retention,gy is a critical success factor and one that will also shift the operational focus toward service. After all, good service builds customer loyalty. Technical customer support has always been a key strategic business area. However, when combined with digital solutions (smart solutions), B2B service c

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Targeted Development of an Innovative Business Model in Practice, to developing new business models. In this chapter, Siegfried Lettmann, an executive interim manager who develops new, innovative business models for his clients, among other things, describes what this process looks like in practice. Suitable tools can help to minimize business risks throughout th

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Business Development in Turnaround: Win New Customers with Fresh Insights, particularly clear in times of crisis, when companies need to make up for lost ground and establish systematic methods for monitoring the market and competition. This monitoring yields insights that can be used to identify opportunities and systematically exploit them. If a company’s problems persi

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Aftermarket Business Is Superseding Traditional Sales,ur own practice. There’s no need to go into academic theories—after all, there are many others who get along very well without them. Even companies like Amazon, for example, rely primarily on key business virtues, such as the consistent pursuit of timeliness, continuous improvement in all areas, and

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