| 书目名称 | Strategic Sales Management | | 副标题 | Insights and Guidanc | | 编辑 | Peter Buchenau | | 视频video | | | 概述 | Contains numerous practical tips and tricks from experienced interim managers.Includes concrete case studies and useful checklists.Offers crucial guidance on strategic sales management for entrepreneu | | 丛书名称 | Future of Business and Finance | | 图书封面 |  | | 描述 | .Sales is a CEO‘s job, or at least it should be. But many entrepreneurs and managers come from other disciplines such as legal, production or product marketing – or they may have inherited the business. In most companies, a sales director is responsible for the operational management of the sales department. However, sales also need to be considered strategically, in terms of the business, the products or even the target market, for which many entrepreneurs or sales managers unfortunately lack the time or even the knowledge..In this book, experienced interim managers reveal the most important and necessary strategic methods and approaches to maintain and lead competitiveness for years to come. Readers will benefit from the first-hand insights of prominent and internationally experienced interim managers such as Ulvi Aydin, Uwe Brüggemann, Michael Eckardt, Ulrich Girrbach, Elmar Gorich, Ralf Komor, Peter Kuhle, Siegfried Lettmann, Thomas Mertens, Stephan Rohe, Rainer Simmoleit and Stefan Zeiss. Practitioners and MBA students in particular will benefit from these insights into what makes strategic sales management successful.. | | 出版日期 | Book 2023 | | 关键词 | Brand Leadership; Digital Services; International Sales; Market Segmentation; Strategic Sales | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-40605-8 | | isbn_softcover | 978-3-031-40607-2 | | isbn_ebook | 978-3-031-40605-8Series ISSN 2662-2467 Series E-ISSN 2662-2475 | | issn_series | 2662-2467 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 16:37:17
