Titlebook: Strategic New Product Development for the Global Economy; Toyohiro Kono,Leonard Lynn Book 2007 Palgrave Macmillan, a division of Macmillan

进步

Creating a New Product Concept,meets market needs. Information on the market must be collected and evaluated. At the same time the NPD team must not be so constrained by current market demands that it overlooks opportunities in new markets. This chapter takes up these aspects of the creation of a new product concept.

退潮

Organizing for Effective New Product Development,s who are any smarter or more creative. In this chapter we draw on our own research and on our observations of a large number of companies, as well as the research and observations of others, to describe some of the characteristics that make some companies, alliances and project teams particularly e

Abnormal

chastise

Launching a New Product, them. EMI invented the CT scanner, and Konica was the first to come out with an auto-focus camera, but both EMI and Konica were soon eclipsed by other firms that entered the market with improved versions of the new products. In Chapter 1 we described how Sony avoided this problem by continually mak