Titlebook: Strategic New Product Development for the Global Economy; Toyohiro Kono,Leonard Lynn Book 2007 Palgrave Macmillan, a division of Macmillan

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好忠告人

流浪者

哄骗

demote

disrupt

What is a New Product?,already has on the market, it’s not a new product for our purposes. On the other hand, if a product is new to the company, even though other companies already make it, we count it as a new product. Such products may not be new to the world, but they are crucial to the success of the company, and developing them is no simple matter.

cogent

Creating a New Product Concept,meets market needs. Information on the market must be collected and evaluated. At the same time the NPD team must not be so constrained by current market demands that it overlooks opportunities in new markets. This chapter takes up these aspects of the creation of a new product concept.

Hearten

Organizing for Effective New Product Development,s who are any smarter or more creative. In this chapter we draw on our own research and on our observations of a large number of companies, as well as the research and observations of others, to describe some of the characteristics that make some companies, alliances and project teams particularly effective at NPD.

barium-study

Launching a New Product, them. EMI invented the CT scanner, and Konica was the first to come out with an auto-focus camera, but both EMI and Konica were soon eclipsed by other firms that entered the market with improved versions of the new products. In Chapter 1 we described how Sony avoided this problem by continually making improvements after launching the Walkman.

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