Titlebook: Strategic New Product Development for the Global Economy; Toyohiro Kono,Leonard Lynn Book 2007 Palgrave Macmillan, a division of Macmillan

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New Product Development Processes,ket testing is needed. And, when the product involves a high level of demand uncertainty, it is necessary to use a trial and error experimental approach involving several cycles of short production runs and dynamic market feedback.

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Why New Products Fail, company may desperately need the new product. But sometimes a NPD process can be considered successful because it prevents a money-losing product from being launched. Discontinuing development at an early stage may be the right decision. It may keep the company from spending a lot of money on a pro

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Titlebook: Strategic New Product Development for the Global Economy; Toyohiro Kono,Leonard Lynn Book 2007 Palgrave Macmillan, a division of Macmillan

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