Titlebook: Social Media for Leaders; Your team can steer Stefanie Babka Book 20231st edition The Editor(s) (if applicable) and The Author(s), under e

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Social Media and Investor Relations,The chapter Social Media and Investor Relations shows how addressing investors has changed through social media. In addition to examples of social media activities, the chapter also discusses cashtags and stocktwits.

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Social Media and Customers,This chapter describes the new emancipation of customers, which was largely driven by social media or made possible in the first place. Different forms of strategic integration of service into existing social media activities are discussed and the special features of social service and social CRM are presented.

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Social Media in IT,This chapter provides insight into the key challenges that social media poses for IT departments. Typical requests from the business are listed. In addition, possible approaches to create synergies and to adapt organizationally to these requirements are explained.

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The Influence of Social Media on Sales,This chapter shows the different dimensions of social media communication in sales. Social media can positively contribute to the communication between internal and external sales and also serve for acquisition or strengthen the contact to customers, but it can also bring some challenges for the sales department.

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Social Media in Research and Development,This chapter describes the opportunities and risks of social media in research and development. Different areas of application within the company are shown and some examples of work with external partners are given. The use of co-creation for campaign purposes is also explained.