Titlebook: Social Media for Leaders; Your team can steer Stefanie Babka Book 20231st edition The Editor(s) (if applicable) and The Author(s), under e

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Social Media in Procurement, Production and Logistics,This chapter describes the relevance of social media for procurement, logistics and production and gives a brief overview of possible areas of application.

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Stefanie BabkaAll business issues related to social media.Social media simple and straightforward.Clearly presented decision-making aids

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s you with a concise and accurate overview of the key business challenges, opportunities and risks related to social media. Regardless of the type and size of company or department you manage, whether you offer industrial goods, consumer goods or services - social media is a factor you should monito

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Social Media in Public Relations,ted that enable PR managers to remain in charge despite the fact that communication is less controllable. Five strategic steps are described with which the PR department can adapt to the new challenge.

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Social Media in Purchasing,s and software, it also deals with the use of social media for maintaining contacts and selecting suppliers as well as the communicative impact of purchasing decisions. Decision criteria for the selection of social media service providers and software are also listed.

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