| 书目名称 | Social Media for Leaders | | 副标题 | Your team can steer | | 编辑 | Stefanie Babka | | 视频video | | | 概述 | All business issues related to social media.Social media simple and straightforward.Clearly presented decision-making aids | | 图书封面 |  | | 描述 | .This book provides you with a concise and accurate overview of the key business challenges, opportunities and risks related to social media. Regardless of the type and size of company or department you manage, whether you offer industrial goods, consumer goods or services - social media is a factor you should monitor and manage. Stefanie Babka helps you ask yourself and your employees the right questions, find answers and thus face the internal challenges. Because social media is a management task... ..For example, the following questions are highlighted: Are you aware of the risks of uncoordinated and improper use of social media by your employees in their private or professional lives? Have you taken everything into account in terms of data protection law, or do you already have one foot in jail as a manager? Are you spending too much money on social media campaigns? Do you have the right social media strategy? Is it aligned with your company‘s goals? Are you in control or does social media anarchy reign in your company? What opportunities and risks do internal social media applications bring for collaboration in teams or organizational units? How can social media be used as a s | | 出版日期 | Book 20231st edition | | 关键词 | Web 2; 0; Quality assurance; Public Relations; Marketing; Internal communication; Compliance | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-42351-3 | | isbn_softcover | 978-3-658-42350-6 | | isbn_ebook | 978-3-658-42351-3 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies |
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发表于 2025-3-21 19:51:44
