Titlebook: Social Media Management; Using Social Media a Amy Van Looy Textbook 2022Latest edition The Editor(s) (if applicable) and The Author(s), und

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Social Media Strategy and Return on Investment,do not pay off by merely having a lot of “followers” or many “likes” in social media tools, but by reaching a high return on investment (ROI). Consequently, this chapter also emphasizes the importance of evaluating a social media strategy by means of social actions, business actions (e.g., sales or

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The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl

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Social Media Management978-3-030-99094-7Series ISSN 2192-4333 Series E-ISSN 2192-4341

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Springer Texts in Business and Economicshttp://image.papertrans.cn/s/image/869631.jpg

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https://doi.org/10.1007/978-3-030-99094-7Employer branding; Enterprise 2; 0; Sentiment analysis; Influencer marketing; Social business; Social medi

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Amy Van LooyIntroduces the reader to the essentials of social media.Pursues a comprehensive approach to social media, viewing it from an organizational perspective.Combines academic insights and practical tips an