| 书目名称 | Social Media Management | | 副标题 | Using Social Media a | | 编辑 | Amy Van Looy | | 视频video | | | 概述 | Introduces the reader to the essentials of social media.Pursues a comprehensive approach to social media, viewing it from an organizational perspective.Combines academic insights and practical tips an | | 丛书名称 | Springer Texts in Business and Economics | | 图书封面 |  | | 描述 | This is the second edition of the undergraduate textbook ‘Social Media Management‘ which extends the original edition‘s scope beyond the business angle. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach by embracing IT, marketing, HR, and many other fields. While the first edition was inspired by the rise of social media tools, the second edition is characterized by a digital economy with increasing digitalization efforts due to newly emerging technologies in Industry 4.0 and the COVID-19 pandemic. Readers will benefit from a comprehensive selection of extended topics, including strategies and business models for social media, influencer marketing, viral campaigns, social CRM, employer branding, e-recruitment, search engineoptimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues. Each chapter starts with one or more teaser questions to arouse the readers’ interest, which will be clarif | | 出版日期 | Textbook 2022Latest edition | | 关键词 | Employer branding; Enterprise 2; 0; Sentiment analysis; Influencer marketing; Social business; Social medi | | 版次 | 2 | | doi | https://doi.org/10.1007/978-3-030-99094-7 | | isbn_ebook | 978-3-030-99094-7Series ISSN 2192-4333 Series E-ISSN 2192-4341 | | issn_series | 2192-4333 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 18:53:29
