Titlebook: Social Media Management; Using Social Media a Amy Van Looy Textbook 2022Latest edition The Editor(s) (if applicable) and The Author(s), und

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Mobile

e-Recruitment,cruitment, the reader will learn about some specific applications of social media tools that are frequently used worldwide. The main focus is on LinkedIn™, which is a social media tool dedicated to recruiting and professional networking, but other social media tools can also support e-recruitment (e

Indigence

Crowdfunding, from the crowd as micro-investors (instead of a large amount of money from the bank or a few macro-investors). Although crowdfunding may still concern a loan that needs to be paid off, an increasing number of crowdfunding projects only focus on giving rewards in return. This chapter discusses the h

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Wrap-Up: Integration Exercises,tained throughout the book are now applied in multidisciplinary case studies, assignments, and brainstorming exercises. The latter are not intended to be comprehensive or to apply the entire book at once. Instead, the reader is encouraged to carefully think through which knowledge and reflections ma

Sigmoidoscopy

Textbook 2022Latest editione. The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-di