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Titlebook: Social Impact of Wine Marketing; The Challenge of Dig Mojca Ramšak Textbook 2022 Springer Nature Switzerland AG 2022 Digital technologies i

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楼主: Retina
发表于 2025-3-23 11:11:37 | 显示全部楼层
Introduction: Wine and Technology Between Cultural Attitudes to Alcohol, Sales, Legislation, and Herelationship to culture. The introduction also explains why the book relies on so many various sources and how they are combined to provide a comprehensive picture of wine marketing’s social impact, along with the challenges of digital technology and legal regulation.
发表于 2025-3-23 17:35:15 | 显示全部楼层
Smart Packaging: The Labels Come to Life,on and purpose of luxury products are used to further explain the personalizing of alcohol sales. The chapter also looks at QR codes on labels as a way for a vineyard to send information to a customer, as well as other appealing multisensory wine experiences.
发表于 2025-3-23 19:51:33 | 显示全部楼层
Wearable Technology for Preventive or Curative Purposes, with alcoholism. Although technological advancements and availability may assist people who are addicted to or consume dangerous amounts of alcohol, there are still numerous obstacles to overcome, including ethical, legal, and the most significant issue of keeping up with the alcohol industry, which is far more evolved than alcoholism prevention.
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Introduction: Wine and Technology Between Cultural Attitudes to Alcohol, Sales, Legislation, and Hetry, which has spread to include wine production and marketing through the use of modern technologies and robotics. Because drinking culture, alcohol regulation, and alcohol preventative and curative health initiatives are all linked and complex, it emphasizes alcohol consumption patterns and their
发表于 2025-3-24 11:33:49 | 显示全部楼层
,The Greatest Tricks of Digital Alcohol Marketing: The Consumer’s Voice and Alcohol e-Marketing,lution of consumer voice is important in understanding the seeming cacophony of voices emanating from the alcohol industry or its marketing practices, particularly when attempting to disguise or distort the harmful effects of alcohol. It then explains the paradigms such as engagement, targeted adver
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Wearable Technology and Wine,th Artificial Intelligence, e-commerce, mobile apps, and artificial intelligence have the ability to radically revolutionize the business model. From a wine storytelling standpoint, wearable technology examples are utilized to demonstrate the distinction between Augmented Reality and Virtual Reality
发表于 2025-3-25 02:19:36 | 显示全部楼层
Smart Packaging: The Labels Come to Life,world, the chapter begins by describing the various regulations that have been implemented in the wine, spirits, and aromatized wine industries, as well as noting that Interactive Technologies, particularly Virtual and Augmented Reality, are not adequately regulated in the alcohol industry. The noti
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