Titlebook: Social Impact of Wine Marketing; The Challenge of Dig Mojca Ramšak Textbook 2022 Springer Nature Switzerland AG 2022 Digital technologies i

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Wearable Technology for Preventive or Curative Purposes,can assist lessen the burden of alcoholism as a chronic disease. A better assessment of the situation in terms of monitoring and prevention is feasible by integrating various technical advances with traditional methodologies. Positive technologies also help to minimize the cultural stigma associated

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Social Media, Alcohol, and Young People,gh alcohol-related advertising on social media. Adolescents are most commonly exposed to alcohol usage in a positive context on social media, and they are more susceptible to the intoxicating effects of alcohol due to their physical immaturity and lower tolerance levels. Adolescent alcohol use is co

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Masculinity and Practices of Drinking,es. The reasons why men are more inclined to drink alcohol, intoxication practices, the embodiment of masculinity, the expression of identities, and the role of social media are all discussed in this chapter. With technological advancements, the alcohol industry encourages men to drink to satisfy th

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Digital Marketing Strategies during a Coronavirus Pandemic, 2020 and 2021 created unprecedented circumstances for the alcohol business, as the world was forced to close its doors to prevent the disease from spreading. The pandemic accelerated the adoption of digital technology in the alcohol sector. Online remote alcohol sales, online wine tastings, blind t

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Brand Stretching and Popular Culture,people, such as celebrities, in order to persuade customers to buy. Statistics that do not have a favorable impact on young people are presented to the film and music industries when they portray or sing about alcohol and harmful consequences. The alcohol industry hires celebrities for a variety of

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Legislation between Norm and Practice,ne of the world’s most profitable industries. Because regulations and standards are not uniform, governments and regulators confront issues. The alcohol or advertising sectors frequently (co)design and manage existing legislation. The COVID-19 pandemic in 2020 and 2021 made it possible to purchase a

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