| 书目名称 | Social Impact of Wine Marketing | | 副标题 | The Challenge of Dig | | 编辑 | Mojca Ramšak | | 视频video | | | 概述 | Reveals new digital approaches in wine marketing and compares them to traditional advertising.Explains inefficiencies in alcohol self-regulation, legislation and weaknesses of public health programs.I | | 丛书名称 | Contributions to Management Science | | 图书封面 |  | | 描述 | .This book is inspired by the term “.digiwine.,” a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is using these technologies to develop digital strategies and online tools for more efficient sales of wine. This book analyzes the use of digital alcohol marketing, the reasons for it, the role of regulation, and its social impact. In particular, malignant forms of alcohol marketing to youth are precisely described through exact case descriptions from the global milieu. The author questions whether the loopholes in the legislation or inefficiency of self-regulation have negative consequences that can no longer be prevented by public health care programs...When and how did the alcohol industry become so deeply interwoven in our lives that we mindlessly advertise and parade in its shadow on social media and that we increasingly buy alcohol digitally for fun, in innovative packaging, and with strange ingredients combinations? Dr. Mojca Ramšak’s book peels | | 出版日期 | Textbook 2022 | | 关键词 | Digital technologies in the wine industry; Digital transformation in wine production; Data analytics i | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-89224-1 | | isbn_softcover | 978-3-030-89226-5 | | isbn_ebook | 978-3-030-89224-1Series ISSN 1431-1941 Series E-ISSN 2197-716X | | issn_series | 1431-1941 | | copyright | Springer Nature Switzerland AG 2022 |
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发表于 2025-3-21 19:07:50
