| 书目名称 | Services Marketing Issues in Emerging Economies | | 编辑 | Atanu Adhikari | | 视频video | | | 概述 | Will discuss contemporary service marketing related thoughts from industry and academics.Will examine entire gamut of service related issues in emerging economies.Will contain short and precise chapte | | 图书封面 |  | | 描述 | This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies.. .This book would be relevant for students of postgraduate programs of full time MBA, po | | 出版日期 | Book 2020 | | 关键词 | Emerging Markets; Service Development; Consumer Behavior; Service Communication; Marketing Strategies | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-15-8787-0 | | isbn_softcover | 978-981-15-8789-4 | | isbn_ebook | 978-981-15-8787-0 | | copyright | Springer Nature Singapore Pte Ltd. 2020 |
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发表于 2025-3-21 17:57:31
