Titlebook: Services Marketing Issues in Emerging Economies; Atanu Adhikari Book 2020 Springer Nature Singapore Pte Ltd. 2020 Emerging Markets.Service

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Servicescapes and E-Servicescapes Design Issues in Emerging Markets: Imperatives, Challenges and Age market is inadequate to address the same, even in the context of servicescapes. Servicescape plays a significant role in service delivery for services that are facility driven. The emerging markets are characterised by challenges in infrastructure, capital investments, cultural diversity, illitera

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Managing Customers in Online Two-Sided Platforms: A Case of App-Cabs in an Emerging Economy,mers, those availing platform for selling products or services and those buying these products or services. As the business model of OTSPs is built on network effect, using an existing model of platform business for developed markets, we show that in light of the challenges faced by customers in eme

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Service Issues Affecting Consumer Behaviour Towards E-commerce Purchases in India,g smartphone and Internet penetration, have contributed to this exponential growth, but there are several service issues that may adversely affect the purchasing behaviour of consumers on online platforms. These include delivery of items to consumers at the time of his/her choice, return pick-up of

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,Direct Marketing Issues in Emerging Markets—Review and Proposition,heir traditional marketing channel structures by engaging in direct marketing routes. This chapter demonstrates the impact of direct marketing on consumer behaviour in emerging markets. We primarily illustrate how direct marketing affects the degree to which customers accept direct communication as

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How Does Ownership Type Influence International Diversification-Firm Performance Relationship?,mance (IDP) relationship is influenced by firms’ ownership has not been adequately examined. This represents an important gap in the literature as owners differ significantly in motivations, capabilities, and governing styles. Drawing on the resource-based view of the firm, agency theory, and instit

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Institutional Arrangements and Inter-Organizational Governance in Services Companies,ces companies, which is a critical component of the entry strategy of a company into international markets. Classical theoretical approaches that have evolved from studies made in the context of manufacturing companies from developed economies are briefly summarized, along with theoretical adaptatio