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Titlebook: Services Marketing Issues in Emerging Economies; Atanu Adhikari Book 2020 Springer Nature Singapore Pte Ltd. 2020 Emerging Markets.Service

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Service Marketing Issues in Emerging Economies: Brand Equity of Domestic Service Brands, presently. However, as service marketing is different from product marketing it leaves a “Pandora’s box” of challenges because in service sector industries the “product” is intangible and the offering and utilization are largely inseparable. Brand equity of domestic companies in the services indust
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,Traditional Services Marketing Issues—Analysis of Impact of Technology in Developed and Emerging Mater also describes how technology is helping companies from developed nations, and creating competitive advantage over companies based out of emerging markets. We start by looking at how technology has helped change the world of services marketing and its impact on the overall marketing activities a
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Marketing Mix and Customer Loyalty in Services Marketing,e a dominant force in today’s economy. Some of the important services marketing activities such as retail and health care are investigated and an effort is made to understand and appreciate the dynamics of these sectors. Simultaneously, the marketing mix has expanded to include three more Ps and the
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Service Recovery and Continuity in Emerging Markets,izations need to place an appropriate strategy to deal with it. We compare the consumer complaint system in developed (Financial Ombudsman—UK) and emerging countries (Banking Ombudsman—India). The theory of justice, which is investigated from an organizational perspective, can also be applied in the
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Ulrike Zartler leaders in the field that carried this research effort have teamed up here to provide a comprehensive overview of our current understanding, how Adhesion GPCRs signal and how these receptors shape organ structure and function..978-3-319-82375-1978-3-319-41523-9Series ISSN 0171-2004 Series E-ISSN 1865-0325
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Jianyang Liu,Timothy S. Artlip,Sherif M. Sherif,Michael E. Wisniewski a period of supernormal excitability. The present studies will describe attempts to correlate supernormal excitability in the Purkinje system of the dog with associated conduction phenomena in this tissue.
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