| 书目名称 | Sensory Marketing in Retail |
| 副标题 | An Introduction to t |
| 编辑 | Arto Lindblom |
| 视频video | |
| 概述 | Ideal supplementary reading for any course on retailing.Offers analysis of an extensive range of research, explaining key findings in clear language.Offers fresh and insightful examples from the field |
| 图书封面 |  |
| 描述 | .Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to “nudge” customers, it is a highly demanding practice that also involves risks and ethical concerns. ..This textbook delves into the world of sensory marketing in a physical retail setting and offers a comprehensive and coherent view of various sensory cues and their capacity to drive our behaviour through stimulating our senses and creating sensory experiences. It particularly highlights the meaning of the multisensory nature of retail stores and emphasises how cues tend to affect us in combination rather than separately as single cues. ..After reading this book, you will be able to: ..· Identify various cues in a retailing setting ..· Categorise cues into different groups .· Explain how cues affect consumers when they make their daily choices..· Understand the multisensory nature of retail stores and the meaning of cue (in)con |
| 出版日期 | Textbook 2023 |
| 关键词 | sensory cues; brick-and-mortar stores; consumer behaviour; consumer psychology; shopper marketing; store |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-47515-3 |
| isbn_softcover | 978-3-031-47514-6 |
| isbn_ebook | 978-3-031-47515-3 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 16:44:04
