Titlebook: Sensory Marketing in Retail; An Introduction to t Arto Lindblom Textbook 2023 The Editor(s) (if applicable) and The Author(s), under exclus

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language.Offers fresh and insightful examples from the field.Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware

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The Goal and Scope of This Book,i that can vary along a wide array of features and can affect us in multiple ways. The chapter emphasises that most of the cues in a retail store are nearly invisible and difficult to spot by consumers. The chapter also briefly discusses the line between acceptable and unacceptable influencing.

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Factors That Accelerate or Inhibit the Effects of Cues in a Retail Store,tives to involvement and time pressure. Understanding these factors is highly relevant from the retailers’ viewpoint and helps to realise why sensory cues affect as they do and why some customers might respond to cues very differently than other customers.

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Textbook 2023arketing guides or helps customers to make certain choices in a way that they are unaware of what actually influenced their choices. Although it sounds like an attractive way to “nudge” customers, it is a highly demanding practice that also involves risks and ethical concerns. ..This textbook delves

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Why Do We Choose How We Choose?,e may not even be aware of. The chapter highlights that our choices and the ways in which they can be influenced through commercial stimuli cannot be explained without understanding how we perceive things and how our mind works.

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Identifying Cues and Their Effects in a Retail Store,ated cues are linked more directly to the moment of choice. The chapter sheds light on these various cues and their effects through analysis of an extensive range of academic research. Taken together, the chapter demonstrates that the store environment can be seen as a bundle of cues that has a capacity to affect our daily choices.

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Key Points of This Book,tions, potentially evoking some emotional states or shaping, for example, our mental images or attitudes that may or may not influence our actual behaviour. The chapter also points out that the effects of cues can bypass our conscious information processing, letting the cues affect our behaviour on the unconscious level.

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Engaging in Sensory Marketing in Practice,etailers must possess the skill and vision to manage and coordinate cues from this standpoint as well. The chapter emphasises the importance of understanding how cues are in line with the retailer’s customer promise and how cues can be used in storytelling and brand building.