Titlebook: Sensory Marketing in Retail; An Introduction to t Arto Lindblom Textbook 2023 The Editor(s) (if applicable) and The Author(s), under exclus

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Consumer Psychology and Psychological Factors Affecting Our Choices,unconscious level. The chapter starts by describing how our senses, like sight, hearing and touch, register sensory cues and convey this sensory information to our nervous system where the information is processed. An important part of information processing is interpretation. The way we perceive an

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The Multisensory Nature of a Retail Store and Joint Effects of Cues, chapter highlights the meaning of multisensory integration and cross-modal interaction while also explaining that excessive use of sensory cues can cause sensory overload. The chapter also demonstrates the idea of cue (in)congruence and introduces the seesaw effect, which refers to a situation wher

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Factors That Accelerate or Inhibit the Effects of Cues in a Retail Store,factors either accelerate or inhibit the effects that cues might have. The chapter introduces nine accelerating or inhibiting factors from shopping motives to involvement and time pressure. Understanding these factors is highly relevant from the retailers’ viewpoint and helps to realise why sensory

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Engaging in Sensory Marketing in Practice,etail store so that it engages our senses and creates satisfying in-store experiences. Retailers must have a solid understanding of how we perceive cues in the multisensory environments and how various cues tend to affect us. There is a particular need to be aware of the joint effects of cues, and r

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What to Explore Next?,and digital sensory marketing should be under greater examination in the future. Also, various neuroscience-based methods may be able to provide new insights on how sensory marketing affects us. Simultaneously, as influencing tactics like priming develop further and become even more intelligent, it

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