Titlebook: Rediscovering the Essentiality of Marketing; Proceedings of the 2 Luca Petruzzellis,Russell S. Winer Conference proceedings 2016 The Editor

庄严

Mercantile

窒息

agglomerate

开头

2363-6165 nd effective marketing strategies in the current global econ.This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a numbe

光滑

Cross-Language Comparison of the Persuasive Effects of Typeface Shapes: A Conceptual Frameworkl Chinese, and simplified Chinese typefaces. We assert that circular (angular) typefaces are more likely to elicit a need to belong (a need to be unique), which in turn positively affects the persuasiveness of group-oriented (individual-oriented) information. In addition, consumers’ self-construal (

Morbid

纤细

Visual-Field

cluster