| 书目名称 | Rediscovering the Essentiality of Marketing |
| 副标题 | Proceedings of the 2 |
| 编辑 | Luca Petruzzellis,Russell S. Winer |
| 视频video | |
| 概述 | Presents the full.proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing.Explores ways to achieve and manage efficient and effective marketing strategies in the current global econ |
| 丛书名称 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| 图书封面 |  |
| 描述 | .This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace..Founded in 1971, the Academy of Marketing Science is an international organizationdedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferenc |
| 出版日期 | Conference proceedings 2016 |
| 关键词 | Academy of Marketing Science; World Marketing Congress; Global Marketing; Consumer Behavior; Marketing S |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-29877-1 |
| isbn_softcover | 978-3-319-80676-1 |
| isbn_ebook | 978-3-319-29877-1Series ISSN 2363-6165 Series E-ISSN 2363-6173 |
| issn_series | 2363-6165 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 16:20:09
