Titlebook: Rediscovering the Essentiality of Marketing; Proceedings of the 2 Luca Petruzzellis,Russell S. Winer Conference proceedings 2016 The Editor

Hemiparesis

Factors Determining Channel Selection in the German Trades Sector: An Analysis of Power Tool Purchas of channel based on inherent characteristics of various sales channels, the manifestation of channel-relevant shopping motives among customers and of course the final decision of the B2B customer for a certain channel. These are then tested using a discriminant analysis using customers of the brand

天空

emulsify

PTCA635

Relationship Management Amidst OEM Demands for Supplier Price Cuts: A Cross-Industry Studyer is tested using data collected from suppliers in three different industries. Structural equation modeling and analysis lead to the conclusion that price pressure can coexist with good relationships as long as OEMs and their suppliers take the managerial actions required for the maintenance of goo

CHAFE

Irrigate

Olympic Games: Does the Host Location Matter? the mega-event (nature, scale, and uniqueness of the event). The degree to which the images of the mega-event and host country fit together affects the level of effectiveness of the co-branding exercise. Hence, the goal of the current research is to examine and compare the results from the XXII Soc

Fatten

Does Decision-Making Speed Depend on Non-interactive Others? same category. Both experiments were computer based..The result showed that speed contagion occurred in fast speed condition. But in case of slow it didn’t happen. Interestingly, there were no differences of satisfaction for the decision between four conditions. We also found this speed contagion h

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周兴旺

2363-6165 icated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferenc978-3-319-80676-1978-3-319-29877-1Series ISSN 2363-6165 Series E-ISSN 2363-6173

Keratin