Titlebook: New Sporting Femininities; Embodied Politics in Kim Toffoletti,Holly Thorpe,Jessica Francombe-Webb Book 2018 The Editor(s) (if applicable)

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2522-0330 g the female body and how it is experienced.Reveals strategi.This edited collection critically explores new and emerging models of female athleticism in an era characterised as postfeminist. It approaches postfeminism through a critical lens to investigate new forms of politics being practised by wo

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Killing the Football Widow: NFL Marketing Beyond “Pink It & Shrink It” campaigns, but now creates performative spaces of commodity spectacle. We see NFL marketing as attempting to manage women’s uses of their bodies by managing their emotions and producing an “empowered” female subject that does not challenge patriarchy or capital accumulation.

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Femininities, Sport and Physical Culture in Postfeminist, Neoliberal Times, athletic women and girls come to understand and engage in physical activity and the sporting domain, and reflects on the impacts of postfeminist and neoliberal paradigms on the enactment of gender power and politics in sporting and fitness contexts.

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The Performance of Blackness and Femininity in Postfeminist Times: Visualising Serena Williams Withins are thrust upon Williams herself as she is expected to operate in both arenas: the space of corporate advertising where she is the exotic . and in the space where she bears the brunt of the racist mocking of her body.

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