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Titlebook: New Sporting Femininities; Embodied Politics in Kim Toffoletti,Holly Thorpe,Jessica Francombe-Webb Book 2018 The Editor(s) (if applicable)

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书目名称New Sporting Femininities
副标题Embodied Politics in
编辑Kim Toffoletti,Holly Thorpe,Jessica Francombe-Webb
视频video
概述Examines the emergence of new femininities in sport and physical culture.Provides new theoretical and conceptual approaches for understanding the female body and how it is experienced.Reveals strategi
丛书名称New Femininities in Digital, Physical and Sporting Cultures
图书封面Titlebook: New Sporting Femininities; Embodied Politics in Kim Toffoletti,Holly Thorpe,Jessica Francombe-Webb Book 2018 The Editor(s) (if applicable)
描述.This edited collection critically explores new and emerging models of female athleticism in an era characterised as postfeminist. It approaches postfeminism through a critical lens to investigate new forms of politics being practised by women in physical activity, sport and online spaces at the intersections of gender, ethnicity, sexuality and ability. ..New Sporting Femininities. features chapters on celebrity athletes such as Serena Williams and Ronda Rousey, alongside studies of the online fitspo movement and women’s growing participation in activities like roller derby, skateboarding and football. In doing so, it highlights key issues and concerns facing diverse groups of women in a rapidly changing gender-sport landscape. This collection sheds new light on the complex and often contradictory ways that women’s athletic participation is promoted, experienced and embodied in the context of postfeminism, commodity feminism and emerging forms of popular feminism..
出版日期Book 2018
关键词gender; subjectivity; bodies; agency; neoliberalism; feminism; physical culture; athletes; digital spaces; Po
版次1
doihttps://doi.org/10.1007/978-3-319-72481-2
isbn_softcover978-3-030-10208-1
isbn_ebook978-3-319-72481-2Series ISSN 2522-0330 Series E-ISSN 2522-0349
issn_series 2522-0330
copyrightThe Editor(s) (if applicable) and The Author(s) 2018
The information of publication is updating

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The Performance of Blackness and Femininity in Postfeminist Times: Visualising Serena Williams Withi global marketplace, it is faced with contradictions of the deep-seated racial issues stemming from the origins of tennis and forms of the exotic Other which have heightened value in the global marketplace. The WTA’s “Strong is Beautiful” advertising campaign and the WTA’s lack of reprimanding Carol
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Killing the Football Widow: NFL Marketing Beyond “Pink It & Shrink It”n order to increase capital accumulation. We analyse NFL marketing through a lens of commodity feminism; a postfeminist marketing strategy that re-encodes feminist calls for inclusion and empowerment into individualised consumer choices. NFL marketing to women began as simple “pink it and shrink it”
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