Titlebook: National Brands and Private Labels in Retailing; First International Juan Carlos Gázquez-Abad,Francisco J. Martínez-Lóp Conference proceed

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Consumers’ Preferences for Various Private Label and National Brand Food Products at Different Retaire the product is not visually recognizable when served, private labels seem to be more acceptable. Consumers, who have to purchase private label products due to financial constraints, are more prone to prefer a product where they are able to identify the contents. Brand preference seems to be produ

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类人猿

心神不宁

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Louise Wyma,Daleen van der Merwe,Alet C. Erasmus,Magdalena J. C. Bosman,Faans (H.S.) Steyn,Herman St

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All Hail the Brand! Why Brand Gravitas , Does Matterdy points to the brand name as being a supremely powerful extrinsic cue, and hinting at the fact that within emerging markets, such as South Africa, mainstream private labels still have some way to go in acquiring trust and respect amongst consumers.

Perigee

Do Men and Women Differ When Purchasing Private Label Goods?sis technique, we found more differences between the variables affecting PL purchase intention. According to our results, buyer’s gender consideration may introduce some nuances in the design and development of marketing strategies for shopping goods with private label.

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Research Framework for Social Media in the Context of Private Labels dearth of academic studies tackling the use of social media specifically for private labels. So, we offer in this paper a research framework for future works on this subject by discussing three levels of analysis namely modeling, behavioral and strategy-based research.

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