Titlebook: National Brands and Private Labels in Retailing; First International Juan Carlos Gázquez-Abad,Francisco J. Martínez-Lóp Conference proceed

Maudlin

书目名称National Brands and Private Labels in Retailing影响因子(影响力)




书目名称National Brands and Private Labels in Retailing影响因子(影响力)学科排名




书目名称National Brands and Private Labels in Retailing网络公开度




书目名称National Brands and Private Labels in Retailing网络公开度学科排名




书目名称National Brands and Private Labels in Retailing被引频次




书目名称National Brands and Private Labels in Retailing被引频次学科排名




书目名称National Brands and Private Labels in Retailing年度引用




书目名称National Brands and Private Labels in Retailing年度引用学科排名




书目名称National Brands and Private Labels in Retailing读者反馈




书目名称National Brands and Private Labels in Retailing读者反馈学科排名

吸引人的花招

llschaft nicht funktioniert. Hierzu zählen Erdöl und Erdgas, aber auch in zunehmendem Maße umweltfreundliches heißes Wasser, das wir in Form von geothermischer Energie nutzen können. ..Entgegen der Vorstellung vieler Menschen findet man diese Fluide allerdings nicht in unterirdischen Höhlen, sondern

神圣将军

Estimation of Product Category Sales’ Responsiveness to Assortment Sizeould help a retailer to attract more consumers into the store and direct them towards the category as well as induce them to make purchases once inside. This paper presents an empirical estimate of assortment size elasticities of 12 FMCG categories across five store formats. Results show that assort

极肥胖

小官

剧毒

To Brand, Not to Brand or Both? Consequences for Dual-Brand Firms Simón, Mahou and Carbonell, have been involved in this practice. Are these firms digging their own graves? The purpose of this study is to understand some reasons behind this phenomenon on Spanish retail market. We explored economical and relational motives of supplying store brands (SBs) by nation

largesse

Defensive Strategy Against a Private Label: Building Brand Equityular, we examine brand-equity building as a strategy for the national brand manufacturer. We find that brand building should be the first line of defense instead of aggressively cutting the wholesale price. Not only the national brand but also the retailer can benefit from it, which can justify cost

crutch

Left-Atrium

Emg827