Titlebook: National Brands and Private Labels in Retailing; First International Juan Carlos Gázquez-Abad,Francisco J. Martínez-Lóp Conference proceed

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FELON

To Brand, Not to Brand or Both? Consequences for Dual-Brand Firms some reasons behind this phenomenon on Spanish retail market. We explored economical and relational motives of supplying store brands (SBs) by national brand (NB) manufacturers. Our results suggest that dual-brand firms obtain: (1) better treat from retailers, (2) superior economies of scale and, (3) greater negotiation power.

upstart

Defensive Strategy Against a Private Label: Building Brand Equitynse instead of aggressively cutting the wholesale price. Not only the national brand but also the retailer can benefit from it, which can justify cost sharing of brand-building efforts with the retailer.

accomplishment

柳树；枯黄

Conference proceedings 2014etailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers‘ assortments; assortment decisions in times of economic c

Ingest

exophthalmos

The Role of the Store Brands in the Creation of Consumer Loyalty and Trust in the Retailer Within thuilt, to a greater extent, upon the satisfaction with price rather than perceived image of the assortment, while its effect on loyalty to the retailer chain is moderated and its effect on trust is not very significant. These results have important implications for management.

Enrage

预示

How Assortment Composition Affects Consumers’ Intentions to Buy PL IRI Worldwide. Our results suggest that both the number of NBs and the proportion of high-equity NBs contained in a given assortment are aspects of interest for retailers to take into account when designing their product offer.

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