Titlebook: Marketing, Technology and Customer Commitment in the New Economy; Proceedings of the 2 Harlan E. Spotts Conference proceedings 2015 The Edi

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Victoria L. Crittenden,Laura Bucks,Katherine Fleming,Elizabeth J. Wilson

mechanism

Marketing, Technology and Customer Commitment in the New EconomyProceedings of the 2

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STALL

Reality Education: The Marketing Apprentice,Apprentice Class (The MAC), an active learning course modeled after the television show, The Apprentice. The class had teams of students compete against each other on various marketing tasks, which were judged by alumni CEOs, expert judges, and faculty advisors. Media students filmed the marketing t

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Web Site Personalization and Privacy Concern, Web pages, improving customer relationships and increasing purchasing behavior. However, consumers are uncomfortable with information being collected without their knowledge. How can marketers understand this inherent tension?

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,Consumers’ Attitudes Toward Regulation of Internet Auction Sites: A Third Person Effect Perspective perceived potential harm among a list of products widely available on Internet auction sites. Second, the influence of the third person effect on Internet users’ pro-regulatory attitudes was examined. Third, this study also considered whether demographics, Internet usage, and innovative characteris

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Assessing the Impact of Corporate Credibility and Technology Acceptance on Online Shopping,tes. The purpose was to assess the relationship of each construct with self-reported future behavioral intentions. Data analysis from a survey of 70 adult respondents showed that perceptions of trust, perceived ease of use, and perceived usefulness were indeed positively correlated with willingness

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Beyond the Marriage Metaphor: A New Product Development Framework for Key Account Management, simplistic view of the process as well as the challenges associated with the establishment of beneficial, long-term sales relationships. Answers to specific questions such as “Which customers should the supplier seek to marry?”, “How can suppliers refrain from entering into a marriage too quickly?”

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Business-to-Consumer Selling Teams,nderstand why independent salespeople would choose to adopt the team selling arrangement in the first place. To this end, a qualitative study was conducted that focused on the factors responsible for the evolution of the team selling arrangement in one particular consumer market - residential real e