Titlebook: Marketing, Technology and Customer Commitment in the New Economy; Proceedings of the 2 Harlan E. Spotts Conference proceedings 2015 The Edi

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Formulating Loyalty Attributes in B2B Failure/Recovery Episodes: The Impact of Quality, Service Rec the variance explained (R. = 50%). The results clearly showed the existence of a positive bond between perceived quality of product / services and industrial relationship satisfaction supporting thus H1. A detailed examination of the results reveals the existence of direct and indirect bonds concer

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Conference proceedings 2015ng-edge research and insights, complimenting the Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​ .

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