Titlebook: Marketing, Technology and Customer Commitment in the New Economy; Proceedings of the 2 Harlan E. Spotts Conference proceedings 2015 The Edi

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2363-6165 , trends and advances in marketing.Includes contributions re.​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled .Marketing, Technology and Customer Commitment in the New Economy.. It include papers aimed to c

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Conference proceedings 2015ting, Technology and Customer Commitment in the New Economy.. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges.   .Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promot

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The Moderating Role of Trust in Determining Inter-Firm Governance Mechanism and Perceived Performann, Zaltman, and Deshpande 1992; Swan, Trawick and Silva 1985; Zand 1972). Trust involves a firm’s belief that its exchange partner will perform actions that will result in positive outcomes as well as not take actions that will result in negative outcomes for the firm (Anderson and Narus 1990).

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Multiple Levels of Trust and Dependence on Supplier-Distributor Coordination: An Emperical Test,wo interpersonal variables were tested: (1) interpersonal trust and (2) interpersonal dependence. As hypothesized, results show that interfirm trust mediates interpersonal trust and that interfirm dependence mediates interpersonal dependence with the outcome of coordination.

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Reality Education: The Marketing Apprentice,eams performing tasks and in the board room. The course was an unqualified success in teaching students to apply marketing concepts to real business problems, and strengthening ties with alumni and the business community.

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Antecedents of Consumer Perception and Purchase of Foreign Products,e, firms face ever-increasing competition that is aggressively vying for customer attention with substitutable products offerings. It is imperative for marketing managers to accurately assess consumer product perceptions in order to forecast market entry acceptance and to gain or sustain their competitive advantage.

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Foreign Made Products: The Effect of Stereotypes and Consumer Involvement, the way consumers acquire, process and use the country of origin cue have been raised. For example, it has not yet been clear to researchers the process by which country of origin information influences evaluations and why this process holds in certain cases and not in others.