Titlebook: Marketing, Technology and Customer Commitment in the New Economy; Proceedings of the 2 Harlan E. Spotts Conference proceedings 2015 The Edi

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Effects of Coupons on Consumer Purchase Behavior: A Meta-Analysis,% savings on their grocery bill with coupons, prompting manufacturers to respond by offering more than $250 billion in coupon savings in 2003. No doubt, therefore, that ‘coupons’ have been investigated extensively, and from a very divergent perspective (Chatterjee et. al 2000; Cheema et. al 2002; Heilman 2002).

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Lifestyles, Attitudes and Media Habits of the Net Generation in Bangladesh,ubgroups within the generation. Each subgroup reveals discernible differences with respect to attitudes towards advertising, use of traditional and interactive media and sources of product and service information.

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Harlan E. SpottsIncludes the full proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference?.Offers research and insights into the issues, trends and advances in marketing.Includes contributions re

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Developments in Marketing Science: Proceedings of the Academy of Marketing Sciencehttp://image.papertrans.cn/m/image/624502.jpg

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An Assessment and Comparison of the International Marketing Course,While the early internationalization of business school curricula was essentially in response to corporate needs and expectations, a major instigator of curriculum change was the American Assembly of Collegiate Schools of Business (AACSB). Four general questions were addressed by the AACSB (Nehrt 1981):

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Marketing Metrics: A Push for Teaching the Value of Marketing as an Asset,The purpose of this article is to assess the value of marketing metrics among the academic community. The authors propose that in order for marketing metrics to gain acceptance in corporate decision making, a focus of the importance of these measures must be made first from within the academic community.