Titlebook: Marketing Communications in Emerging Economies, Volume I; Foundational and Con Thomas Anning-Dorson,Robert E. Hinson,Meenakshi Gu Book 2021

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Types of Corporate Social Responsibility Initiatives as Response to COVID-19 Pandemic in Emerging Eas a CSI approach to mitigate the pandemic’s impact. Although limited, corporate social marketing and cause promotion received more attention in Africa than in Asia and South America. Employee volunteerism as a contribution toward the fight against the pandemic equally received limited engagement.

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,Radio Advertising and Bank Customers’ Purchase Intention: Evidence from an Emerging Economy,on and then satisfaction with advertising strategy. Whilst the role of radio advertisement appears to have diminished in its effect in the midst of the new media channels, radio adverts in Ghana still have a significant effect on purchase intentions. Practitioners must seek to find the optimal level

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Technology and the Changing Communications Environment,itiatives undertaken by banks including mobile banking, positive impact banking, mobile ATMs, micro-credit, with a special focus on bottom of pyramid consumers. The discussion on cloud computing explores its application across industries, to deliver services over the internet or a network, in order

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at inform them. The artists featured include Kerry Tribe, Shona Illingworth, Bill Fontana, Lutz Becker, Yervant Gianikian and Angela Ricci Lucchi, Harun Faorcki, and Eyal Sivan.978-1-137-36588-0Series ISSN 2634-6257 Series E-ISSN 2634-6265

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Book 2021mmunications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets. .