Titlebook: Marketing Communications in Emerging Economies, Volume I; Foundational and Con Thomas Anning-Dorson,Robert E. Hinson,Meenakshi Gu Book 2021

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Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications foing VOSviewer, where three country clusters and four co-author clusters were formed. Results showed a more developed world conversation with regard to the IMC concept and a lack of conversation from an emerging market perspective.

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Introduction to Marketing Communications: Setting the Scene for Emerging Economies,conomies (EEs) context within the broader marketing and management field. It highlights the growing importance of this market and how the world of business is shifting our attention to emerging markets. It further highlights why it is essential to focus on EEs in marketing communication theory and practice.

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gained from this interdisciplinary approach for an understanThroughout this book we discover what our idea of memory would be without the moving image. This thought provoking analysis examines how the medium has informed modern and contemporary models of memory. The book examines the ways in which c

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Emmanuel Silva Quayeted in the revival.Argues that heritage emerged as a discurs.This book explores commemoration practices and preservation efforts in modern Britain, focusing on the years from the end of the First World War until the mid-1960s. The changes wrought by war led Britain to reconsider major historical epi

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Nii Nookwei Tackie,Thomas Anning-Dorsonted in the revival.Argues that heritage emerged as a discurs.This book explores commemoration practices and preservation efforts in modern Britain, focusing on the years from the end of the First World War until the mid-1960s. The changes wrought by war led Britain to reconsider major historical epi

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Isaac Seowornu Coffie,Robert E. Hinson memoirs have been chosen for this purpose: Bonnie Bremser’s . and . by Joan Haverty Kerouac. The Seventies in the United States witnessed a powerful wave of omnipresent nostalgia for the “Good Old Days”—it became known as a decade of the Fifties revival. The ubiquitous nostalgia was a phenomenon on

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Dogbeda Mawulolo Yao Azumah,Robert E. Hinson,Daniel Nukpezah,Gerald Albert Baeribameng Yirany is normally understood as a particular type of mental mapping and a very basic cognitive mechanism (probably more basic than metaphor) rather than a simple linguistic matter (Barnden,.; Barcelona, ., ., ., .; Dirven and Pörings, .; Goosens, .; Haser, .; Kosecki, .; Nerlich and Clarke, ., Nerlich a