| 书目名称 | Marketing Communications in Emerging Economies, Volume I | | 副标题 | Foundational and Con | | 编辑 | Thomas Anning-Dorson,Robert E. Hinson,Meenakshi Gu | | 视频video | | | 概述 | Provides conceptual and empirical perspectives into Integrated Marketing Communications with focus on emerging economies.Offers a detailed understanding of the interface between branding, culture and | | 丛书名称 | Palgrave Studies of Marketing in Emerging Economies | | 图书封面 |  | | 描述 | .The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets. . | | 出版日期 | Book 2021 | | 关键词 | marketing mix; developing countries; international marketing; social media; communications | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-81329-1 | | isbn_softcover | 978-3-030-81331-4 | | isbn_ebook | 978-3-030-81329-1Series ISSN 2730-5554 Series E-ISSN 2730-5562 | | issn_series | 2730-5554 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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书目名称Marketing Communications in Emerging Economies, Volume I影响因子(影响力)
书目名称Marketing Communications in Emerging Economies, Volume I影响因子(影响力)学科排名
书目名称Marketing Communications in Emerging Economies, Volume I网络公开度
书目名称Marketing Communications in Emerging Economies, Volume I网络公开度学科排名
书目名称Marketing Communications in Emerging Economies, Volume I被引频次
书目名称Marketing Communications in Emerging Economies, Volume I被引频次学科排名
书目名称Marketing Communications in Emerging Economies, Volume I年度引用
书目名称Marketing Communications in Emerging Economies, Volume I年度引用学科排名
书目名称Marketing Communications in Emerging Economies, Volume I读者反馈
书目名称Marketing Communications in Emerging Economies, Volume I读者反馈学科排名
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发表于 2025-3-21 16:16:45
