Titlebook: Managing Media Firms and Industries; What‘s So Special Ab Gregory Ferrell Lowe,Charles Brown Book 2016 Springer International Publishing Sw

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Business Models of Media Industries: Describing and Promoting Commodificationia and social media. It will be shown that the management of social media is less different from general management than the management of legacy media. This is good news for (media) managers, but may compromise the special role media have for society.

RECUR

Book 2016theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

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Book 2016 requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management

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2523-319X ent practice.Offers an accessible digest of the core literatThis volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms

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Competencies of Media Managers: Are They Special?cant media leaders and models in Europe and the USA during the twentieth century. The chapter addresses contemporary essential competencies that are especially important for business managers in media industries. Our discussion will emphasise news media, especially newspapers, although it is not res

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A Stakeholder Approach to Media Governance an industry or firm to that guarantees a longer-term licence to operate, media managers must engage different audiences and authorities in relation to restrictive as well as prescriptive regulation. Achieving that requires approaching media governance from a stakeholder perspective, which inherentl