Titlebook: Managing Media Firms and Industries; What‘s So Special Ab Gregory Ferrell Lowe,Charles Brown Book 2016 Springer International Publishing Sw

GORGE

Tdd526

转折点

使服水土

Convergence, Similarities and Distinctions in Management Across Media Industriesnagement of media industries are approached, including a growing interdependence with the telecommunications industry. In many cases, it is possible to identify some strategies and management practices that are similar and therefore applied across different media industries, and also in other indust

真繁荣

金丝雀

A Stakeholder Approach to Media Governancet increasingly also in privately owned firms. Currently stakeholders of many different kinds attempt to influence media industries, using a number of manipulative techniques that include censorship, subsidies and sometimes bribery as well as collective action undertaken by lobbies and nongovernment

blister

Obeying His Masters’ Voices: Managing Independence and Accountability in Public Service Media Betwees. Nowhere is it more important, and more controversial, than in public service media (PSM), on the one side administered by the state and financed with public funds and on the other having its primary accountability obligations to the needs and interests of civic society. Although the principles of

出没

Corporate Social Responsibility and Media Management: A Necessary Symbiosisizational culture? This chapter analyzes the most important pressures impacting the formation of organizational ethics and influencing media managers when they make decisions regarding the working environment, media content, and societal and environmental obligations. We investigate how they reconci

Mundane

Resources and Perspectives from Media Political Economynd contends that media management approaches are well suited to addressing some of the emergent and prescient questions confronting the political economy tradition. In particular, media management approaches could point the way towards remedies and solutions in response to the problems of market fai

惩罚