| 书目名称 | Managing Media Firms and Industries |
| 副标题 | What‘s So Special Ab |
| 编辑 | Gregory Ferrell Lowe,Charles Brown |
| 视频video | |
| 概述 | Provides a survey of this comparatively new field of research specialization, from diverse perspectives and across key dimensions of management practice.Offers an accessible digest of the core literat |
| 丛书名称 | Media Business and Innovation |
| 图书封面 |  |
| 描述 | This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries. |
| 出版日期 | Book 2016 |
| 关键词 | Corporate Development; Creative Industries; Media Firms; Media Industry; Media Management |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-319-08515-9 |
| isbn_softcover | 978-3-319-36339-4 |
| isbn_ebook | 978-3-319-08515-9Series ISSN 2523-319X Series E-ISSN 2523-3203 |
| issn_series | 2523-319X |
| copyright | Springer International Publishing Switzerland 2016 |
发表于 2025-3-21 16:22:13
