| 书目名称 | Key Marketing Concepts |
| 编辑 | Mike Meldrum,Malcolm McDonald |
| 视频video | http://file.papertrans.cn/543/542582/542582.mp4 |
| 图书封面 |  |
| 描述 | This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute ‘read‘ - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis. |
| 出版日期 | Textbook 1995Latest edition |
| 关键词 | management; marketing; product management |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-349-13877-7 |
| copyright | Macmillan Publishers Limited 1995 |
|Archiver|手机版|小黑屋|
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